Posts in Love Notes
Vendor Partners

Through years of working closely with wedding vendors and hearing firsthand recommendations from our brides, we’ve built relationships with valued wedding professionals, and we love connecting our brides with vendors we truly trust. Our vendor partnerships are with creatives who share our heart for serving brides well and who care deeply about the details and the experience of your day.

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Chicago Bridal Market Recap

We always love heading to market and getting to see what our favorite designers have been working on each season. From gowns to veils to jewelry, we love seeing the newest styles and how each collection comes together. The latest trip to Chicago Bridal Market did not disappoint, here are a few of our favorites:

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Spring Sample Sale

Spring is in the air and so is one of our favorite events of the season, our Spring Sample Sale! From April 7–11, join us in store and online to shop discounted designer wedding gowns and bridal accessories.

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Watters Trunk Show!

A Trunk Show is a limited-time bridal boutique event featuring additional gowns from a specific designer, often showcasing new, exclusive, or best-selling collections not normally available in-store. It’s a great opportunity to try a wider selection from a favorite designer, and say “yes” to a truly unique dress. Hosted exclusively by House of White, the Watters Trunk Show is arriving for one unforgettable weekend this spring.

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March Mood

March is here, and we’re leaning all the way into that soft, just before spring magic. It’s that perfect in-between season where everything feels new, airy, and full of possibility. Our March brides are loving romantic lace sleeves, layers of floaty tulle, and subtle pops of color that feel both fresh and timeless.

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How Real Brides Knew Their Gown Was "The One"

Every “Yes” moment is different for every bride. But after 13 years of styling brides, we an tell you that you’ll definitely get a “feeling”. Sometimes it’s automatic, and sometimes it grows slowly… sometimes it brings tears ad sometimes it brings happy dances. But however that feeling manifests for you, the key is to savor it. Embrace it. That’s a memory being made <3

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What Our Brides Are Saying About Working With Caroline

“We had the most wonderful experience at House of White! It was a dream come true, everything about the day I found my dress was like a fairytale. My stylist Caroline was the sweetest, so encouraging, and knew just what I was looking for! Their bridal selection was beautifully crafter and carefully curated to reflect what a bride looks for in her “yes” dress. Every single aspect of the day was perfect, and the team at House of White made it so. I will cherish the memories we made there for years to come; this team truly understands the importance and gravity of finding the perfect dress, and the intimacy of the whole process.” - HOW Bride, Sydney

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New Arrivals!

We’re so excited to share the latest arrivals from a few of our favorite bridal designers! Our boutique just welcomed a fresh batch of gorgeous gowns, and we couldn’t wait to show you. Keep scrolling to see the newest styles our brides are already loving!

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What Our Brides Are Saying About Working With Hannah

“Hannah was an absolute DREAM to work with!! She made the process so easy especially with me being super indecisive of what I like and giving her very little to work with. All of her picks for me were stunning and I ended up finding my dream dress!! Cannot recommend House of White bridal enough!! . . .” - HOW Bride, Whitney

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Let's Talk Undergarments

Let’s get personal. We always get questions about what to wear under your wedding gown, so we’re here to officially address all your concerns!

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What to Do When Inspo Doesn't Live Up To Expectations

Let’s tackle a common gown shopping dilemma. You fall in love with a gown in a photo or on Pinterest. You’re convinced you’re going to love it. You go to the store, you put it on—and it’s not it. What do you do? Here’s how we pivot:

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Wedding Day Suit Tips For Grooms

Brides, if your fiancé is planning to wear a suit on your wedding day, and especially if he doesn’t wear suits in his day-to-day, this is for him. We’re living in more casual times than generations of the past, so grooms can often feel unfamiliar with the do’s and don’ts of wearing a suit. We’re here with a few pointers so that any and every groom can feel confident and comfortable in his wedding day suit.

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Introducing... Watters Designs

After months of anticipation, we’re thrilled to officially announce that House of White is now carrying Watters Designs, one of the most iconic names in modern bridal design.

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A Wedding Day Tip To Help Your Big Day Go Smoothly

Today’s tip is very simple, and it’s all about bustling your gown. Here’s the truth about bustles: they’re absolutely essential but can absolutely derail the flow of your day. But fear not! With a little preparation and designated “bustle buddy”, you’ll be ready for the dance floor in no time.

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VIB Giveaway!

We’re so excited to partner with Alia Duncan from Mad Creative (again!!) to give one lucky bride our top tier, ultimate luxe shopping experience (plus a few extras) for her and her shopping squad! The winner will receive a complimentary VIB Experience, valued at $400 …

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Engaged Over The Holidays? Read This Before You Try On Wedding Gowns!

If you get engaged over the holidays and absolutely cannot wait to try on wedding gowns, this is for you! Plunging into the world of wedding planning can create a sense of urgency — we totally get it! But sometimes jumping into gown shopping before you’re mentally ready can cause confusion rather than clarity. We have some suggestions for how to prepare for your bridal appointment, and how to set yourself up for success (and lots of joy!) in your gown journey.

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House of White's Guide to Bridal Shoes

We’re often asked for shoe recommendations to pair with your dream gown, and we completely understand, the perfect bridal shoe can truly complete your look. Your wedding shoes carry you from the aisle to the last dance, bringing comfort, confidence, and a touch of personality to your day. . . While we don’t carry shoes in-store, we love curating inspiration for our brides, blending our industry knowledge with some of our personal favorite styles.

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Holiday Gift Guides!

There’s nothing quite like the holidays at House of White. This year, we couldn’t resist creating a few gifting guides, designed to make your gifting feel intentional, beautiful, and joyfully simple. Settle in, sip something warm, and explore our curated picks for everyone on your list (with a little extra love for the brides in your life) <3

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Oh So Thankful!

Wishing you and yours a Thanksgiving filled with peace and joy. We’re endlessly thankful for our brides and their families, our incredible community, and for being included in so many joyous, intimate moments throughout the year.

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