The Ultimate Wedding Gown Shopping Timeline Guide

Wedding gown shopping for some is a long awaited, much anticipated, most FUN part of being engaged. For others, however, it’s a dreaded process. So, we can always understand why some brides may shop incredibly early, while others wait until the last minute. We’re here to help you find that sweet spot in your wedding timeline, so your gown search is as stress-free and straight-forward as possible.

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Sierra + Raymond

“The House of White exceeded my expectations. When I walked in, I was immediately greeted with a smile and they made me feel right at home. The consultants are quite literally the best. I showed Hannah some inspo pics and I found my dress by the 4th one I tried on! I truly felt that the ladies felt every emotion with me and was just as happy for me when I found the one. I would recommend the House of White to any bride who is in need of a dress. It was truly the best experience!” - Sierra

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Caroline Rodgers
Sullivan + Walker

“The House of White experience is truly remarkable & unmatched! Hannah and the whole team made me feel so comfortable, confident, and most importantly, like a beautiful bride! Hannah worked so hard to ensure I found my dream dress and made the ordering and accessorizing process a breeze. Thank you HOW for making me feel so loved and beautiful during my appointment and on my wedding day!” - Sullivan

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New Favorites for the Fall Bride

Since our brides typically say ‘yes’ to their dress a year ahead of their big day, we’ve lately been working with our Fall 2025 brides - so fun! So since we’ve got Fall weddings on the brain, we thought we’d showcase some of our favorite new arrivals for the Fall bride!

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Alexandria + Reid

“HOW made my experience so easy and stress free while planning and buying my dress and accessories from states away. It was always my dream, since seeing the cute little house in Newburgh in school, to try on dresses at HOW and from start to finish, it did not disappoint. The ladies of HOW were always so kind, helpful, and Hannah made me feel so confident in all the dresses I tried, even though I went with the first one I put on! One of the best decisions made in my wedding planning!” - Alexandria

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Hello August!

As we turn the page on another month in the calendar, we love to embrace all the unique vibes of each season. August always provides an exciting new energy - often we see an uptick in brides who want to finalize their gown before the Summer’s end, and we’re here for it! Today we thought we’d share a few things on our August to-do list!

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New Arrivals from Essense of Australia

New styles have arrived, and we’re always especially happy when they arrive from Essense of Australia. House of White has partnered with the Essense of Australia brand faithfully because of their lovingly crafted gowns that our brides love. This designer truly has something for everyone, and this season is no different. Take a look at some of our favorite new arrivals from this brand!

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Mackenzie + Adam

“I went to House of White on a whim because they were having a sample sale. I saw this dress on their Instagram and KNEW it was meant for me. I tried on many different types of dresses when I got there with the help of the stylist and saved the dress I saw online for last. The moment I put it on I knew it was the one. The sample size fit like a glove and honestly felt like it was made for me! Found the prettiest dress in the prettiest place!” - Mackenzie

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Toni Federici Veil Trunk Show

Our Toni Federici Trunk Show is happening now through the end of July! Shop brand new veils by Toni Federici only here at House of White for a limited time. And to sweeten the experience even further, we’re offering 10% off ALL Toni Federici veils purchased this month. Since we’ve got veils on the brain, here are a few of our go-to tips for selecting your veil!

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Olivia + Paul

“HOW was such a good experience for me. I was lucky enough to have gone through the wedding dress shopping experience with my older sister just six months prior to when I went through it so I knew what to expect. Hannah made me feel so comfortable and pretty and all of the dresses that I tried on. At the end of the day, I was so lost because I liked a handful of the dresses. After exploring more dresses, I came back to House of White and said yes to the very first dress I ever tried on. It was such a great experience!” - Olivia

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Kinsey + Tyler

“I wouldn’t shop for a wedding dress anywhere else!! I am a notoriously indecisive person, but Hannah made it so effortlessly easy to find my dress. They truly care about your experience and helping you find the dress to fit your bridal dreams. I got my dress, earrings, and veil from House of White and could not be happier with my entire wedding day look. I did not feel rushed in the slightest, and felt staff was genuinely celebrating with me when I said “Yes!” Dress shopping is one of my favorite memories from wedding planning because of HOW:)” - Kinsey

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