Why Buy Ready to Wear?
In the bridal biz, you may hear the term “Ready to Wear”. You may also hear it called “Off the Rack”, or “Sample Sale Items”, but it all means the same thing. So what is it, you ask?
“Ready to Wear” refers to bridal gowns and accessories that are available for immediate purchase. Typically, bridalwear is purchased by special order, meaning a bride orders her specific piece based off an in-store sample, and then her item is produced and shipped to the store in a matter of weeks/months. When a bridal boutique is ready to ‘retire’ these samples, or piece from their collection is discontinued, it is recategorized as a ‘ready to wear’ piece and is then available for a bride to purchase - often at a discount.
So what is the benefit of shopping Ready to Wear?
Quick turnaround. When a bride has a short engagement or is looking to elope, we love helping her shop our Ready to Wear collection for her entire look. She’s spared the long lead-times associated with special order pieces, and can often find her entire look - gown, veil, accessories - all in one productive shopping trip.
Discount. As stores like us are looking to create more breathing room in our collection, Ready to Wear styles are nearly always offered at a discount - sometimes quite substantial. It’s great for brides who love the elevated quality of designer pieces but are looking to save money where they can.
Sustainability. It’s so easy to overconsume and generate excessive waste when planning a wedding. So we can always appreciate the bride who wants to avoid producing a gown and would prefer to go the second hand or off-the-rack route. While our ready to wear collection is not technically “second hand”, selecting your gown from this collection allows you to utilize a perfectly beautiful gown that’s ready and waiting for a trip down the aisle.
Our Ready to Wear collection just got a fresh new update, and we’re adding to it every week. We suggest taking a peek, whether you’re still looking for your perfect gown, or are on the hunt for the perfect accessory to complete your look.